Car insurance companies know that whenever a driver wears a seat belt, that driver faces less risk from dying, as the result of a car accident. Research has shown that the combined use of seat belts and air bags increases a car rider’s chance of survival, following the worst front end crash.
In spite of the publicized facts about seat belt safety, a number of adults refuse to use such devices. They insist on driving around without first buckling their seat belt. Their insistence on such bad behavior has led car insurers to develop a new promotional campaign.
The specifics about that promotional campaign have been spelled out in the Fall/Winter 2009 issue of a magazine that Geico sends to customers. That thin publication includes an invitation to young people, an invitation to win some extra cash. Winners of a planned contest can expect to receive that cash.
The article referred to in the above paragraph offers information about an ongoing poster and video contest. Each of the contest entries is supposed to highlight the insurance of safety that a driver enjoys, whenever he or she uses a seat belt. The same article includes pictures of the winning posters in past contests.
One picture could cause a reader of the magazine from a car insurance company to wonder whether or not a young boy named Brandon Kim might one day become an insurance agent. Kim’s face appears next to his winning poster.
What did Brandon draw that captured the attention of the contest judges? He drew a family riding in a car. Above the car he printed the words “Buckle Up.” Below that same car he placed the phrase “Be Safe.”
Another picture in the same publication offers a glimpse at one of the top computer generated posters. However, not a single picture reveals just what the judges hope to see in a video presentation. After all, the year 2009 is the first year for inclusion of that category.
Still, car insurance companies can feel certain that each contestant will appreciate the importance of seat belts.
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